We have all witnessed the fast development of outdoor digital signage, from the humble digital LCD posters that display basic digital advertising, to the more sophisticated full blown digital signage network.
When we go to the airports, train stations and ferry terminals, we are bombarded with digital signage campaigns, with some company trying to get their brand awareness increased.
Now we all know that soccer is a cash cow and every manufacturer of soccer equipment and football strips wants the public to buy their product. With the UK merchandising market worth an estimated £3 billion per year, I’m sure in the next 6 months, you will see digital signage springing up at football grounds.
Now look to next year, in 2010, when the FIFA World Cup commences, if you are lucky enough to visit the host nation, you will see lots of digital signage, some used for brand awareness as well as integrating it with visitor information.
This is also true for the 2012 London Olympics, with most public transport sectors investing heavily into digital signage, however due to the nature of the remoteness of the train stations and un-manned areas, the digital signs need to be protected with digital signage enclosures.
Now the Galway races in Ireland are running with a unique system that is user fed, making the content truly unique. During the racing week, people are encouraged to use their mobiles and to submit video and images to the digital signage network for that day and then later in early evening, the outdoor digital signs will then play the content created by the visitors.
Were ever there is an opportunity to market a product, there will be digital signage, as this is the most efficient type of marketing medium available.
AN article brought to you by LCD Enclosures Global.