Tuesday, 29 December 2009

Choosing The Right Enclosure For A Kiosk Project.

Choosing the right enclosure for your kiosk can make you outdoor digital signage campaign a success providing you know what to look for. When you are deploying a kiosk project it can be a daunting task, but the correct way to start the project is with the enclosure that will be based around the kiosk.

The general public may view a kiosk as a metal box, how wrong they are, but at the end of the day they are the customer and the customer is always right.

Getting the “metal box” right is a crucial as the touch screen, hardware or software, the best way to look at an enclosure as the skin and bones of a kiosk, whilst he computer gathers information and crunches numbers the enclosure does the job it was designed for and that is to protect. It will also withstand abuse, both the malicious type and the everyday wear and tear

Stop calling it a metal box!
Some enclosure designs call out to customers, with their unique design and marketing on them, some are even referred to as works of art. Every kiosk needs an enclosure, with the look and feel being as subtle or flamboyant as a person’s imagination. Some enclosures have been simple for example a monitor on a pole, to the ridiculous like the giant iPhones and Blackberry mobile phones, used by Car Phone Warehouse to market the relevant smart phones.

When choosing a kiosk for a marketing application, you have to make the right choice otherwise rather than boosting a bottom line it can sink it! An enclosure is the first thing a consumer comes into contact with, so they have to be appealing, or then will not get used.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to self-serve kiosks, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

Wednesday, 16 December 2009

Kiosk Enclosure –Material is Crucial to Its Self Service Success.

No matter what the material is, the enclosure has to fit into the digital signage environment and must compliment the d├ęcor as well as withstanding the rigors or abuse that the environment it is in throws at it.

So let us look at the options for the material for an enclosure or kiosk;

This is the undisputed king of enclosure materials, more kiosk are manufactured form steel than any other material.

The main advantages are that steel is very budget friendly, it is strong and very flexible, so that almost any contour can be reproduced.

As a minimum, steel can be used as an outer casing or to hold all the internal components, it can be covered in numerous finishes from paint, wraps and even wood panelling. Powder coating is the leading finish for current enclosures as this offers a robust finish that is in-expensive.

In the infancy of enclosures and kiosks this was the material of choice, but now is rarely used only to make the kiosk blend in. The main problem with wood is that it chips and then repairing it is very difficult without leaving any blemishes. Another issue is the heat that is given off by the enclosures hardware will warp and ripple the wood finish making it look unsightly.

Don’t get me wrong, wood is used by upscale clients at Deloitte & Touche in low foot traffic areas within their offices, however we would not recommend the use of wood as if you took the kiosk and put it into a convenience store you would have problems almost immediately.

This material is on the rise and offers durability other materials cannot match, especially where children interact with the unit. Plastic tends not to leach colour and does not fade and any surface damage such as chips and cracks do not detract from the overall appearance as they do with steel or wood.

Plastic is not considered as structurally sound as steel, so in most cases, steel is covered with plastic to gain the required look.

Now that is a summary of the materials available and now you have to decide which would be best for your project.

We own the world leading manufacturer of outdoor TV boxes, making them the perfect external enclosure.

Wednesday, 23 September 2009

Outdoor plasma enclosure

Outdoor plasma enclosure - your year round protection.

If you cannot afford an LCD tv to put outdoors, the next best thing is a plasma television, these are a little deeper, however they do the same job.

It would be no good just putting a television no matter if it was an LCD or plasma outdoor without any protection from the rain, snow and potential theft. Now one company took the initiative and developed an outdoor plasma enclosure that is perfect to be outdoors all year round.

Tuesday, 15 September 2009

weatherproof LCD enclosure

LCD Enclosures Global are proving themselves as the Worlds leading manufacturer of weatherproof LCD enclosure also refered to as waterproof lcd enclosure, having won several key contract wins.

Their standard range of LCD enclosure is to IP65 (European standard) and NEMA 4X (US standard), this means the units have been stringently tested with high pressure water jets to ensure the units do not incur any water ingress.

Having won 2 major contracts to supply Universal Studios and Nebraska Football stadium, Graham Gallagher the owner of LCD Enclosures Global stated, "the Nebraska project was a tight one, everyone in the Industry walked away from this due to the 42 units having to be on site in 3 weeks, however we stepped up to the plate and completed the project. From receipt of order to door deliver in 2 1/2 weeks. Without a premium price".

This is what is seperating LCD Enclosures Global from their competition, their attention to detail and customer service.

As well as LCD enclosures, they also manufacture a range of waterproof plasma enclosure also known as weatherproof plasma enclosure.

As well as protective TV cases they also supply digital posters for indoor digital signage, their full range of products can be seen at www.lcdtvenclosure.com

Sunday, 23 August 2009

LCD Enclosures And Digital Signage Go Hand In Hand.

Imagine this, you are on your way to the airport, along the highway you see large billboards that rotate the advertisements every 15 seconds, you need fuel so you stop, here you see weather, news and merchandise being promoted on gas pump top displays.

When you get to the airport, all the arrival and departure details are displays on digital signs.

It doesn’t stop here, when you get off the plane, you get into a taxi that links your destination hotel or home to a small display that is highlighting the local restaurants.

Now this is something we all have experienced, but may have not noticed, that digital out of home advertising is all around us.

Airports, Bus Terminals, Ferry Terminals and Train Stations.

Digital signage is used to keep passengers informed of arrivals and departures, at the same time used for advertising hotels, shops and restaurants.

Retail sector used dynamic signs to promote in-store “specials”, improving brand awareness and even their restaurant.

Banks use it to display interest rates as well as being used for corporate branding.

The list goes on, however if any of the above use them for outdoor use, they must rest assure, they use either a waterproof commercial grade television or LCD enclosures.

One application is to put electronic billboards outside of the gates at airports, so when a plane lands the baggage handlers know which carousel to put the baggage on, in this application one of the most cost effective solution sis to use an LCD enclosure as they can be hanged from ceilings, mounted on walls as well as on pedestals.

Without protection from an LCD enclosure, the display would be doomed, so it does prove that a protective case does go hand in hand with electronic signs.

Wednesday, 22 July 2009

Discover How Digital Signage Will Be Used in Football, Horse Racing and the 2012 London Olympics.

We have all witnessed the fast development of outdoor digital signage, from the humble digital LCD posters that display basic digital advertising, to the more sophisticated full blown digital signage network.

When we go to the airports, train stations and ferry terminals, we are bombarded with digital signage campaigns, with some company trying to get their brand awareness increased.

Now we all know that soccer is a cash cow and every manufacturer of soccer equipment and football strips wants the public to buy their product. With the UK merchandising market worth an estimated £3 billion per year, I’m sure in the next 6 months, you will see digital signage springing up at football grounds.

Now look to next year, in 2010, when the FIFA World Cup commences, if you are lucky enough to visit the host nation, you will see lots of digital signage, some used for brand awareness as well as integrating it with visitor information.

This is also true for the 2012 London Olympics, with most public transport sectors investing heavily into digital signage, however due to the nature of the remoteness of the train stations and un-manned areas, the digital signs need to be protected with digital signage enclosures.

Now the Galway races in Ireland are running with a unique system that is user fed, making the content truly unique. During the racing week, people are encouraged to use their mobiles and to submit video and images to the digital signage network for that day and then later in early evening, the outdoor digital signs will then play the content created by the visitors.

Were ever there is an opportunity to market a product, there will be digital signage, as this is the most efficient type of marketing medium available.

AN article brought to you by LCD Enclosures Global.

Wednesday, 22 April 2009

LCD enclosures - aiding digital advertising in the 21st Century.

Since the birth of digital signage in Asia, forward thinking businesses have seen digital signage as the way to capture attention and increase thier brand awareness. This has become more so in the USA, where Out Of Home Dynamic advertising (also known as ooh advertising) is one of the fastest growing markets.

As soon as you leave your front door you will see OOH ads, these have a multitude of uses, from giving passenger information, improving brand awareness or even giving up to the minute news reports on things that are important.

OOH is also known as outdoor digital signage and dynamic advertising, the digital signage solutions have overtaken the static billboard advertisements, you will have noticed if you have ever been to New York, the replacement of static bill boards with "electronic billboards", these consist of digital outdoor signage that covers the entire sides of buildings.

However for entertainment value, it is good that we do not live in San Paulo, Brazil, because in 2007, they banned all billboards in the City!

Why has outdoor digital signage become so porpular?

Well is down to the increasing reduction in cost of the LCD displays, almost every home in Europe has an LCD display even if it's a computer monitor! The old CRT monitors and TV's are now obsolete.

All you need to do is put the LCD TV and the media player into an outdoor LCD enclosure and you have the perfect outdoor signage solution.

Tuesday, 31 March 2009

Out Of Home advertising blog launched!

We have decided to launch our own blog on our website so that we can manage 1 blog and maintain some good and fresh content.

We will be featuring Out Of Home Advertising and why LCD enclosures are needed.

Were to get Free digital signage software as well as the basics in creating your very own media content for either your standlone outdoor signage solution or your intereactive kiosks.

Our Outdoor digital signage blog.
Thank you in advance,

LCD enclosures

Tuesday, 24 March 2009

1 Business Sector that's doing well in a recession - Digital Signage

Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!

The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.

With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:

  • Public Information Points for passenger information on trains, ferry's and airports.

  • Brand building.

For a successful digital signage campaign, only 4 elements are required.

  1. The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!

  2. Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.

  3. Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.

  4. Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.

Wednesday, 11 March 2009

What is digital dynamic advertising and why LCD enclosures are needed.

Well it is a form of electronic display device that is situated in public areas, streaming information for either advertising, entertainment or to inform the masses, also known as adfortainment.

Digital signage is becoming more and more popular due to the fantastic return on investment. Compared to traditional static signs digital advertising is easy to use and faster to get results and in this day and age when we are judged by our results, we need a solution that delivers constantly.

Due to large plasma and LCD display prices dropping in the market place, this has opened the digital signage market up, no longer are digital signs only in airports displaying adverts or on train stations displaying train times etc, we now see these displays, at gas pumps while we fill our cars up, up selling the gas stores products.

But no matter how affordable an LCD or plasma TV is, if it is vandalised it is useless, this is why there is a need for protective LCD enclosures espeically when used for unmanned outdoor digital advertising campaigns. These enclosures are specially manufactured to protect the TV and media player from unauthorised access and physical abuse, to NEMA and European IP standards.

Independent studies show that a small scale restaurant or retail digital sign solution will cost in the region of $4000-$6000 whose return on investment is realised almost immediately.

Who can use this new technology to get their message across, well almost anyone down to the mom and pop stores in our towns. Anyone who has a product to sell will benefit from digital signage.

The main part of digital advertising is the actual advertisement; if this fails the advertising campaign is dead in the water. So the user has to create the marketing content, there are companies that provide this service for a monthly fee and it works out more affordable than employing someone to do it.

Once the media content is created, it can be uploaded via an internet connection, compare this to the cost of duplicating the content and distributing it to each location, for example if you had 3 locations in New York, 1 location in Florida and your were based in California, and on average it cost $500 per location to renew the media this would save you $2,000! The new media content can even be scheduled to upload at a set time and the system reboots, displaying the new information.

There are many companies that are using digital signage for dual reasons, firstly to inform their customers and secondly to alert customers if there is a problem such as a fire at a particular terminal, or in colleges to inform students of class changes etc as well as any incidents on the campus such as gun crime.

The market is due to be worth $10 billion by 2011 in the USA alone, with Europe being worth $2 billion. I think this is one industry that is recession proof, as every business needs to advertise their products and this is the most affordable way to get the marketing message across.