Showing posts with label digital advertising. Show all posts
Showing posts with label digital advertising. Show all posts

Tuesday, 29 December 2009

Choosing The Right Enclosure For A Kiosk Project.

Choosing the right enclosure for your kiosk can make you outdoor digital signage campaign a success providing you know what to look for. When you are deploying a kiosk project it can be a daunting task, but the correct way to start the project is with the enclosure that will be based around the kiosk.

The general public may view a kiosk as a metal box, how wrong they are, but at the end of the day they are the customer and the customer is always right.

Getting the “metal box” right is a crucial as the touch screen, hardware or software, the best way to look at an enclosure as the skin and bones of a kiosk, whilst he computer gathers information and crunches numbers the enclosure does the job it was designed for and that is to protect. It will also withstand abuse, both the malicious type and the everyday wear and tear

Stop calling it a metal box!
Some enclosure designs call out to customers, with their unique design and marketing on them, some are even referred to as works of art. Every kiosk needs an enclosure, with the look and feel being as subtle or flamboyant as a person’s imagination. Some enclosures have been simple for example a monitor on a pole, to the ridiculous like the giant iPhones and Blackberry mobile phones, used by Car Phone Warehouse to market the relevant smart phones.

When choosing a kiosk for a marketing application, you have to make the right choice otherwise rather than boosting a bottom line it can sink it! An enclosure is the first thing a consumer comes into contact with, so they have to be appealing, or then will not get used.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to self-serve kiosks, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

Tuesday, 24 March 2009

1 Business Sector that's doing well in a recession - Digital Signage

Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!

The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.

With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:

  • Public Information Points for passenger information on trains, ferry's and airports.

  • Brand building.

For a successful digital signage campaign, only 4 elements are required.

  1. The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!

  2. Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.

  3. Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.

  4. Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.