Discover How Digital Signage Will Be Used in Football, Horse Racing and the 2012 London Olympics.

We have all witnessed the fast development of outdoor digital signage, from the humble digital LCD posters that display basic digital advertising, to the more sophisticated full blown digital signage network.

When we go to the airports, train stations and ferry terminals, we are bombarded with digital signage campaigns, with some company trying to get their brand awareness increased.

Now we all know that soccer is a cash cow and every manufacturer of soccer equipment and football strips wants the public to buy their product. With the UK merchandising market worth an estimated £3 billion per year, I’m sure in the next 6 months, you will see digital signage springing up at football grounds.

Now look to next year, in 2010, when the FIFA World Cup commences, if you are lucky enough to visit the host nation, you will see lots of digital signage, some used for brand awareness as well as integrating it with visitor information.

This is also true for the 2012 London Olympics, with most public transport sectors investing heavily into digital signage, however due to the nature of the remoteness of the train stations and un-manned areas, the digital signs need to be protected with digital signage enclosures.

Now the Galway races in Ireland are running with a unique system that is user fed, making the content truly unique. During the racing week, people are encouraged to use their mobiles and to submit video and images to the digital signage network for that day and then later in early evening, the outdoor digital signs will then play the content created by the visitors.

Were ever there is an opportunity to market a product, there will be digital signage, as this is the most efficient type of marketing medium available.

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LCD enclosures - aiding digital advertising in the 21st Century.

Since the birth of digital signage in Asia, forward thinking businesses have seen digital signage as the way to capture attention and increase thier brand awareness. This has become more so in the USA, where Out Of Home Dynamic advertising (also known as ooh advertising) is one of the fastest growing markets.

As soon as you leave your front door you will see OOH ads, these have a multitude of uses, from giving passenger information, improving brand awareness or even giving up to the minute news reports on things that are important.

OOH is also known as outdoor digital signage and dynamic advertising, the digital signage solutions have overtaken the static billboard advertisements, you will have noticed if you have ever been to New York, the replacement of static bill boards with "electronic billboards", these consist of digital outdoor signage that covers the entire sides of buildings.

However for entertainment value, it is good that we do not live in San Paulo, Brazil, because in 2007, they banned all billboards in the City!

Why has outdoor digital signage become so porpular?

Well is down to the increasing reduction in cost of the LCD displays, almost every home in Europe has an LCD display even if it's a computer monitor! The old CRT monitors and TV's are now obsolete.

All you need to do is put the LCD TV and the media player into an outdoor LCD enclosure and you have the perfect outdoor signage solution.

1 Business Sector that's doing well in a recession - Digital Signage

Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!

The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.

With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:

• Public Information Points for passenger information on trains, ferry's and airports.

• Brand building.

For a successful digital signage campaign, only 4 elements are required.

1. The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!

2. Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.

3. Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.

4. Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.