Choosing the right enclosure for your kiosk can make you outdoor digital signage campaign a success providing you know what to look for. When you are deploying a kiosk project it can be a daunting task, but the correct way to start the project is with the enclosure that will be based around the kiosk.
The general public may view a kiosk as a metal box, how wrong they are, but at the end of the day they are the customer and the customer is always right.
Getting the “metal box” right is a crucial as the touch screen, hardware or software, the best way to look at an enclosure as the skin and bones of a kiosk, whilst he computer gathers information and crunches numbers the enclosure does the job it was designed for and that is to protect. It will also withstand abuse, both the malicious type and the everyday wear and tear
Stop calling it a metal box!
Some enclosure designs call out to customers, with their unique design and marketing on them, some are even referred to as works of art. Every kiosk needs an enclosure, with the look and feel being as subtle or flamboyant as a person’s imagination. Some enclosures have been simple for example a monitor on a pole, to the ridiculous like the giant iPhones and Blackberry mobile phones, used by Car Phone Warehouse to market the relevant smart phones.
When choosing a kiosk for a marketing application, you have to make the right choice otherwise rather than boosting a bottom line it can sink it! An enclosure is the first thing a consumer comes into contact with, so they have to be appealing, or then will not get used.
LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to self-serve kiosks, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.
Showing posts with label digital signage. Show all posts
Showing posts with label digital signage. Show all posts
Tuesday, 29 December 2009
Sunday, 23 August 2009
LCD Enclosures And Digital Signage Go Hand In Hand.
Imagine this, you are on your way to the airport, along the highway you see large billboards that rotate the advertisements every 15 seconds, you need fuel so you stop, here you see weather, news and merchandise being promoted on gas pump top displays.
When you get to the airport, all the arrival and departure details are displays on digital signs.
It doesn’t stop here, when you get off the plane, you get into a taxi that links your destination hotel or home to a small display that is highlighting the local restaurants.
Now this is something we all have experienced, but may have not noticed, that digital out of home advertising is all around us.
Airports, Bus Terminals, Ferry Terminals and Train Stations.
Digital signage is used to keep passengers informed of arrivals and departures, at the same time used for advertising hotels, shops and restaurants.
Retail sector used dynamic signs to promote in-store “specials”, improving brand awareness and even their restaurant.
Banks use it to display interest rates as well as being used for corporate branding.
The list goes on, however if any of the above use them for outdoor use, they must rest assure, they use either a waterproof commercial grade television or LCD enclosures.
One application is to put electronic billboards outside of the gates at airports, so when a plane lands the baggage handlers know which carousel to put the baggage on, in this application one of the most cost effective solution sis to use an LCD enclosure as they can be hanged from ceilings, mounted on walls as well as on pedestals.
Without protection from an LCD enclosure, the display would be doomed, so it does prove that a protective case does go hand in hand with electronic signs.
When you get to the airport, all the arrival and departure details are displays on digital signs.
It doesn’t stop here, when you get off the plane, you get into a taxi that links your destination hotel or home to a small display that is highlighting the local restaurants.
Now this is something we all have experienced, but may have not noticed, that digital out of home advertising is all around us.
Airports, Bus Terminals, Ferry Terminals and Train Stations.
Digital signage is used to keep passengers informed of arrivals and departures, at the same time used for advertising hotels, shops and restaurants.
Retail sector used dynamic signs to promote in-store “specials”, improving brand awareness and even their restaurant.
Banks use it to display interest rates as well as being used for corporate branding.
The list goes on, however if any of the above use them for outdoor use, they must rest assure, they use either a waterproof commercial grade television or LCD enclosures.
One application is to put electronic billboards outside of the gates at airports, so when a plane lands the baggage handlers know which carousel to put the baggage on, in this application one of the most cost effective solution sis to use an LCD enclosure as they can be hanged from ceilings, mounted on walls as well as on pedestals.
Without protection from an LCD enclosure, the display would be doomed, so it does prove that a protective case does go hand in hand with electronic signs.
Wednesday, 22 July 2009
Discover How Digital Signage Will Be Used in Football, Horse Racing and the 2012 London Olympics.
We have all witnessed the fast development of outdoor digital signage, from the humble digital LCD posters that display basic digital advertising, to the more sophisticated full blown digital signage network.
When we go to the airports, train stations and ferry terminals, we are bombarded with digital signage campaigns, with some company trying to get their brand awareness increased.
Now we all know that soccer is a cash cow and every manufacturer of soccer equipment and football strips wants the public to buy their product. With the UK merchandising market worth an estimated £3 billion per year, I’m sure in the next 6 months, you will see digital signage springing up at football grounds.
Now look to next year, in 2010, when the FIFA World Cup commences, if you are lucky enough to visit the host nation, you will see lots of digital signage, some used for brand awareness as well as integrating it with visitor information.
This is also true for the 2012 London Olympics, with most public transport sectors investing heavily into digital signage, however due to the nature of the remoteness of the train stations and un-manned areas, the digital signs need to be protected with digital signage enclosures.
Now the Galway races in Ireland are running with a unique system that is user fed, making the content truly unique. During the racing week, people are encouraged to use their mobiles and to submit video and images to the digital signage network for that day and then later in early evening, the outdoor digital signs will then play the content created by the visitors.
Were ever there is an opportunity to market a product, there will be digital signage, as this is the most efficient type of marketing medium available.
AN article brought to you by LCD Enclosures Global.
When we go to the airports, train stations and ferry terminals, we are bombarded with digital signage campaigns, with some company trying to get their brand awareness increased.
Now we all know that soccer is a cash cow and every manufacturer of soccer equipment and football strips wants the public to buy their product. With the UK merchandising market worth an estimated £3 billion per year, I’m sure in the next 6 months, you will see digital signage springing up at football grounds.
Now look to next year, in 2010, when the FIFA World Cup commences, if you are lucky enough to visit the host nation, you will see lots of digital signage, some used for brand awareness as well as integrating it with visitor information.
This is also true for the 2012 London Olympics, with most public transport sectors investing heavily into digital signage, however due to the nature of the remoteness of the train stations and un-manned areas, the digital signs need to be protected with digital signage enclosures.
Now the Galway races in Ireland are running with a unique system that is user fed, making the content truly unique. During the racing week, people are encouraged to use their mobiles and to submit video and images to the digital signage network for that day and then later in early evening, the outdoor digital signs will then play the content created by the visitors.
Were ever there is an opportunity to market a product, there will be digital signage, as this is the most efficient type of marketing medium available.
AN article brought to you by LCD Enclosures Global.
Wednesday, 22 April 2009
LCD enclosures - aiding digital advertising in the 21st Century.
Since the birth of digital signage in Asia, forward thinking businesses have seen digital signage as the way to capture attention and increase thier brand awareness. This has become more so in the USA, where Out Of Home Dynamic advertising (also known as ooh advertising) is one of the fastest growing markets.
As soon as you leave your front door you will see OOH ads, these have a multitude of uses, from giving passenger information, improving brand awareness or even giving up to the minute news reports on things that are important.
OOH is also known as outdoor digital signage and dynamic advertising, the digital signage solutions have overtaken the static billboard advertisements, you will have noticed if you have ever been to New York, the replacement of static bill boards with "electronic billboards", these consist of digital outdoor signage that covers the entire sides of buildings.
However for entertainment value, it is good that we do not live in San Paulo, Brazil, because in 2007, they banned all billboards in the City!
Why has outdoor digital signage become so porpular?
Well is down to the increasing reduction in cost of the LCD displays, almost every home in Europe has an LCD display even if it's a computer monitor! The old CRT monitors and TV's are now obsolete.
All you need to do is put the LCD TV and the media player into an outdoor LCD enclosure and you have the perfect outdoor signage solution.
As soon as you leave your front door you will see OOH ads, these have a multitude of uses, from giving passenger information, improving brand awareness or even giving up to the minute news reports on things that are important.
OOH is also known as outdoor digital signage and dynamic advertising, the digital signage solutions have overtaken the static billboard advertisements, you will have noticed if you have ever been to New York, the replacement of static bill boards with "electronic billboards", these consist of digital outdoor signage that covers the entire sides of buildings.
However for entertainment value, it is good that we do not live in San Paulo, Brazil, because in 2007, they banned all billboards in the City!
Why has outdoor digital signage become so porpular?
Well is down to the increasing reduction in cost of the LCD displays, almost every home in Europe has an LCD display even if it's a computer monitor! The old CRT monitors and TV's are now obsolete.
All you need to do is put the LCD TV and the media player into an outdoor LCD enclosure and you have the perfect outdoor signage solution.
Tuesday, 24 March 2009
1 Business Sector that's doing well in a recession - Digital Signage
Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!
The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.
With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:
Public Information Points for passenger information on trains, ferry's and airports.
Brand building.
For a successful digital signage campaign, only 4 elements are required.
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The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!
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Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.
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Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.
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Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.
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